When I see a terrific client who is not representing themselves as powerfully as they can in their job search materials, my advice is always, “You’re supposed to brag in cover letters! Use stronger, more confident language. It’s going to help you so much.”
I’ve literally given this advice more times than I can count, but as I learned recently, it’s not so easy to see the same issue in yourself.
I’ve been just as guilty of coming across with that humble energy that works well in real life, but not so well in marketing materials (like cover letters or websites).
My happy update is that I’ve been working on stepping up the spotlight on our achievements and improving our marketing over at cardycareercoaching.com. Check it out, and let us know what you think!
There’s one other big lesson here. I’m pretty smart, and I can do-it-yourself with the best of them, but the learning that I personally took away from this experience is that an expert’s perspective is incredibly valuable. (Again something I understood in terms of the value we bring to our awesome clients, but didn’t totally apply to myself. Whoops.)
Now I’m hooked on getting help! Good bye to do-it-yourself days and hello to the faster progress and better results that come from working with a professional.
I flew through large swaths of our website overhaul because of the targeted, personalized guidance I received from two wonderful marketing experts. I never would have gotten those insights as clearly or as concisely on my own or from a book.
An expert can prioritize feedback in a way that we as individuals in the middle of a problem simply cannot.
Site note – did you notice that our new site has moved to an application process for prospective clients? If you resonate with the value of getting an expert’s eyes on your career, so that you can finally get unstuck, you’ll want to apply for one of the few spots we have remaining TODAY. (What can I say? The new marketing is working! We recently received 8 applications in a little over a week, and they’re still rolling in. Be sure to get on our radar screen before we fill up completely!)